Rachel O’Cool is a beauty innovator redefining what it means to be a makeup artist in the digital age. Known for her effortlessly cool aesthetic and ability to merge artistry with culture, she’s become the go-to for creators and brands looking for something fresh. Whether she’s crafting iconic looks, setting trends, or bringing her signature style to major collaborations, Rachel moves with intention—and the industry is taking notice. With the help of The Grapevine, Rachel has solidified herself as an important voice in makeup culture.